{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess contemporary film venues.
The most significant shock the movie business has witnessed in 2025? The resurgence of horror as a leading genre at the UK film market.
As a category, it has notably surpassed previous years with a annual growth of 22% for the UK and Irish box office: over £83 million this year, compared with £68,612,395 in 2024.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a film industry analyst.
The major successes of the year – Weapons (£11.4m), Sinners (£16.2 million), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54m) – have all stayed in the multiplexes and in the public consciousness.
Although much of the industry commentary highlights the unique excellence of certain directors, their triumphs point to something evolving between moviegoers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of artistic merit, the consistent popularity of spooky films this year implies they are giving moviegoers something that’s highly necessary: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a prominent scholar of vampire and monster cinema.
In the context of a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities strike a unique chord with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an star from a recent horror hit.
“This symbolizes the way modern economies can exhaust human spirit.”
Historically, public discord has always impacted scary movies.
Experts reference the surge of German expressionism after the first world war and the unstable environment of the 1920s Europe, with movies such as classic silent horror and the iconic vampire tale.
This was followed by the Great Depression era and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a commentator.
“Thus, it mirrors widespread fears about migration.”
The specter of immigration inspired the newly launched rural fright a recent film title.
The filmmaker elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the modern period of celebrated, politically engaged fright cinema began with a brilliant satire launched a year after a contentious political era.
It ushered in a recent surge of visionary directors, including various prominent figures.
“That period was incredibly stimulating,” says a director whose movie about a murderous foetus was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Concurrently, there has been a reconsideration of the underrated horror works.
Earlier this year, a new cinema opened in a major city, showing obscure movies such as The Greasy Strangler, a classic adaptation and the 1989 remake of Dr Caligari.
The re-appreciation of this “rough and rowdy” genre is, according to the cinema founder, a straightforward answer to the algorithmic content churned out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an expert.
Alongside the revival of the deranged genius archetype – with multiple versions of a classic novel imminent – he anticipates we will see scary movies in the coming years responding to our modern concerns: about artificial intelligence control in the coming decades and “monstrous metaphors in power structures”.
In the interim, “Jesus horror” The Carpenter’s Son – which narrates the tale of holy family challenges after the nativity, and includes famous performers as the holy parents – is scheduled to debut soon, and will undoubtedly create waves through the faith-based groups in the United States.</